FBDFootball Business DeskFootball intelligence workspace
MethodCFO planner
Menu

Football Tech Desk · Research beta

The technology behind football clubs.

Discover which products clubs publicly confirm using—then compare the evidence before you buy.

Explore club stacks ↓
10researched clubs
39evidenced relationships
35technology records
3evidence levels

Club directory

Start with the buyer.

Five launch profiles selected for the strength and breadth of their public technology evidence.

01LFC
England · Premier League

Liverpool FC

A publicly documented stack spanning marketing automation, intelligent media storage, ticketing and digital transformation.

5 documented technologies →
02MCI
England · Premier League

Manchester City FC

An evidence-rich mix of supporter experience management, connected-stadium infrastructure and performance systems.

3 documented technologies →
03THFC
England · Premier League

Tottenham Hotspur FC

A stadium-led technology stack with current CRM transformation, digital ticketing and high-density venue infrastructure.

5 documented technologies →
04CFC
England · Premier League

Chelsea FC

A fast-changing stack with recent deployments across ticketing, customer data, AI operations and interactive content.

5 documented technologies →
05RMA
Spain · LaLiga

Real Madrid CF

A highly documented digital and stadium stack spanning personalisation, media networking, fan platforms and venue displays.

4 documented technologies →
06MUFC
England · Premier League

Manchester United FC

A documented mix of digital transformation, stadium Wi-Fi analytics and remote operational support across club media and IT.

3 documented technologies →
07FCB
Spain · LaLiga

FC Barcelona

A current stadium and fan-data stack spanning edge-to-cloud infrastructure, facility ticketing, cultural intelligence and member service CRM.

4 documented technologies →
08FCB
Germany · Bundesliga

FC Bayern Munich

An enterprise-wide stack with integrated SAP operations, high-density Allianz Arena connectivity and Adobe fan-experience workflows.

3 documented technologies →
09ACM
Italy · Serie A

AC Milan

A fan-data and digital-services stack with a current analytics initiative and clearly bounded historical performance technology evidence.

3 documented technologies →
010BVB
Germany · Bundesliga

Borussia Dortmund

A mixed current and historical record spanning AI-ready infrastructure, supporter CRM, enterprise HR and OpenRAN stadium connectivity.

4 documented technologies →

Evidence explorer

Search every relationship.

A sponsor logo is not enough. Every row links to deployment evidence and carries a freshness status.

39 evidenced relationships
Buyer guide · 01

Decision support

Football club ticketing platforms

How to assess primary ticketing vendors, digital access, seat visualisation, migration risk and peak-sale performance.

Read the buyer guide →
Buyer guide · 02

Commercial data

Football club CRM and fan data platforms

How to assess identity resolution, source-system readiness, activation, supporter service, consent and measurable value.

Read the buyer guide →

Research standard

Publicly evidenced, never presented as complete.

01Deployment over sponsorshipWe require evidence that a club uses—or planned to deploy—the technology.
02Scope mattersClub-wide, stadium, first-team and supporter-facing deployments are kept distinct.
03Freshness is visibleCurrent, historical and status-unknown relationships are labelled separately.
04Sources stay attachedEvery relationship links back to the evidence used to classify it.