Germany · Bundesliga
A mixed current and historical record spanning AI-ready infrastructure, supporter CRM, enterprise HR and OpenRAN stadium connectivity.
Documented stack
This is not presented as the club's complete internal stack. It is the sourced public record available as of August 2026.
The 2026 partnership specifies AI-ready PCs, workstations, ThinkSmart systems and servers for analytics and operational decision-making.
BVB's sustainability reporting documented migration to Salesforce Service Cloud to connect ticketing, merchandising and supporter enquiries.
At the end of the sponsorship, BVB specifically confirmed that 1&1 had installed the stadium's OpenRAN-based 5G network.
The announced finance and HR cloud partnership ran through the end of the 2023/24 season and is therefore treated as historical.
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