Chelsea explicitly names Segment as the customer data platform for a unified view of fan interactions.
- Scope
- Men's and women's supporter data and personalisation
- Status
- Current
- Evidence
- Confirmed
CRM & fan data
Twilio
Twilio Segment
Customer data platform creating a unified view of supporter interactions.
Buyer note
Relevant to clubs prioritising data collection, identity resolution and personalised digital journeys.
Deployment evidence
Clubs in this dataset
1 evidenced relationship across the 10-club research set.