The club said it would integrate both products for marketing automation, campaign management and data-led decisions.
- Scope
- Commercial marketing and supporter engagement
- Status
- Current
- Evidence
- Confirmed
CRM & fan data
SAS
Customer Intelligence 360 + Viya
Marketing automation, campaign management and analytics for personalised supporter communications.
Buyer note
Relevant to clubs centralising fan insight and enterprise-scale campaign decisioning.
Deployment evidence
Clubs in this dataset
1 evidenced relationship across the 10-club research set.