The alliance was renewed in 2025 after building a modular digital platform and fan ecosystem.
- Scope
- Club app, website and Bernabéu digital products
- Status
- Current
- Evidence
- Vendor-confirmed
Digital transformation
Softtek
Digital fan ecosystem
A scalable platform spanning the club app, website and Bernabéu digital experience.
Buyer note
A case study in services-led modernisation of an interconnected club digital estate.
Deployment evidence
Clubs in this dataset
1 evidenced relationship across the 10-club research set.