The club's 2024/25 annual report identifies Salesforce as the platform creating a single view of member interactions across service areas.
- Scope
- Member contact centre, ticketing, e-commerce and membership service
- Status
- Current
- Evidence
- Confirmed
CRM & fan data
Salesforce
Service Cloud and CRM platform
Member and supporter service infrastructure that joins identity, interactions and service cases across club channels.
Buyer note
Relevant to clubs consolidating supporter service, membership, ticketing and commerce interactions around one profile.
Deployment evidence
Clubs in this dataset
2 evidenced relationships across the 10-club research set.
BVB's sustainability reporting documented migration to Salesforce Service Cloud to connect ticketing, merchandising and supporter enquiries.
- Scope
- Supporter service, master data and cross-channel CRM
- Status
- Status unknown
- Evidence
- Confirmed