England · Premier League
A publicly documented stack spanning marketing automation, intelligent media storage, ticketing and digital transformation.
Documented stack
This is not presented as the club's complete internal stack. It is the sourced public record available as of August 2026.
The club said it would integrate both products for marketing automation, campaign management and data-led decisions.
A 2026 renewal names Wasabi AiR and describes its role in storing, finding and publishing club content.
A multi-year partnership covering digital transformation and sports-industry innovation.
SeatGeek was selected to overhaul the club's ticket-buying journey and peak-sale performance.
The club described Acronis protecting business systems and using Snap Deploy for remote-work enablement.
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