The club names Salesforce Platform and Data Cloud as the foundation for integrated supporter data and AI.
- Scope
- Global fan CRM, marketing, sales and service
- Status
- Current
- Evidence
- Confirmed
CRM & fan data
Salesforce
Salesforce Platform + Data Cloud
CRM and unified supporter data for personalised digital engagement and service.
Buyer note
Relevant to clubs integrating sales, marketing and service data around a single fan profile.
Deployment evidence
Clubs in this dataset
1 evidenced relationship across the 10-club research set.