{"name":"Football Business Desk football technology directory","canonical":"https://footballbusinessdesk.com/tech","methodology":"https://footballbusinessdesk.com/about","license":"Source links remain subject to their respective publishers' terms. Do not treat this research set as complete.","dateModified":"2026-08-31","coverage":{"clubs":10,"technologies":35,"relationships":39},"evidenceLevels":["Confirmed","Vendor-confirmed","Reported"],"statusLevels":["Current","Historical","Status unknown"],"technologies":[{"slug":"sas-ci360-viya","vendor":"SAS","product":"Customer Intelligence 360 + Viya","category":"CRM & fan data","summary":"Marketing automation, campaign management and analytics for personalised supporter communications.","buyerNote":"Relevant to clubs centralising fan insight and enterprise-scale campaign decisioning."},{"slug":"wasabi-air","vendor":"Wasabi Technologies","product":"Wasabi AiR","category":"Cloud & storage","summary":"Intelligent media storage with AI-assisted tagging and rapid content retrieval.","buyerNote":"Relevant to clubs managing large archives and high-volume matchday content workflows."},{"slug":"orion-digital-transformation","vendor":"Orion Innovation","product":"Digital transformation services","category":"Digital transformation","summary":"Digital product, stadium operations and fan-experience transformation services.","buyerNote":"A services-led option for clubs seeking a transformation partner rather than a single software product."},{"slug":"seatgeek-enterprise","vendor":"SeatGeek","product":"SeatGeek Enterprise","category":"Ticketing","summary":"Enterprise ticketing infrastructure for sales, distribution and supporter access.","buyerNote":"Relevant to high-demand clubs evaluating primary ticketing and peak-sale resilience."},{"slug":"acronis-cyber-protect","vendor":"Acronis","product":"Cyber backup and Snap Deploy","category":"Cybersecurity","summary":"Backup, disaster recovery, secure file access and device deployment tooling.","buyerNote":"Useful evidence for IT teams assessing cyber protection across football operations and business systems."},{"slug":"qualtrics-xm","vendor":"Qualtrics","product":"Experience Management","category":"Fan experience","summary":"Collects and analyses matchday and digital supporter feedback in real time.","buyerNote":"Relevant for clubs formalising voice-of-fan measurement across stadium and digital touchpoints."},{"slug":"cisco-networking","vendor":"Cisco","product":"Enterprise networking","category":"Connectivity","summary":"Stadium and campus networking, connectivity and operational infrastructure.","buyerNote":"An enterprise infrastructure reference for connected stadium and multi-site club operations."},{"slug":"sap-sports-one","vendor":"SAP","product":"SAP Sports One + Challenger Insights","category":"Performance","summary":"Team and player information management with tactical insight delivered to staff and players.","buyerNote":"Relevant to elite organisations seeking an integrated performance information environment."},{"slug":"salesforce-data-cloud","vendor":"Salesforce","product":"Salesforce Platform + Data Cloud","category":"CRM & fan data","summary":"CRM and unified supporter data for personalised digital engagement and service.","buyerNote":"Relevant to clubs integrating sales, marketing and service data around a single fan profile."},{"slug":"ticketmaster-sport","vendor":"Ticketmaster Sport","product":"Ticketing platform","category":"Ticketing","summary":"Primary digital ticketing, distribution and stadium-access workflows.","buyerNote":"A major enterprise option with evidence across multiple elite football clubs."},{"slug":"ticketmaster-virtual-venue","vendor":"Ticketmaster Sport","product":"3D Virtual Venue","category":"Ticketing","summary":"Interactive, three-dimensional seat previews integrated into the ticket purchase journey.","buyerNote":"An add-on consideration for venues with varied seating, premium areas and sightline complexity."},{"slug":"hpe-aruba","vendor":"Hewlett Packard Enterprise","product":"Aruba networking + HPE infrastructure","category":"Connectivity","summary":"Wireless, core networking and data-centre infrastructure supporting a connected stadium.","buyerNote":"A stadium-scale reference for clubs planning high-density connectivity from the ground up."},{"slug":"hp-stadium-hardware","vendor":"HP","product":"Stadium endpoint and POS hardware","category":"Stadium operations","summary":"Point-of-sale systems, computers, printers and displays deployed around the stadium.","buyerNote":"Relevant to venue operators standardising endpoint and retail hardware estates."},{"slug":"twilio-segment","vendor":"Twilio","product":"Twilio Segment","category":"CRM & fan data","summary":"Customer data platform creating a unified view of supporter interactions.","buyerNote":"Relevant to clubs prioritising data collection, identity resolution and personalised digital journeys."},{"slug":"tempus-fusionfeed","vendor":"Infinite Athlete / Tempus Ex","product":"FusionFeed + Match View X","category":"Content & media","summary":"Synchronises live video and data to power interactive broadcasts and operational use cases.","buyerNote":"Relevant to clubs building differentiated live-content products from multiple data and video feeds."},{"slug":"fpt-transformation","vendor":"FPT","product":"Digital transformation services","category":"Digital transformation","summary":"AI-enabled product engineering, data and business-systems transformation.","buyerNote":"A services-led option for clubs modernising digital platforms and operating workflows."},{"slug":"ifs-industrial-ai","vendor":"IFS","product":"IFS Industrial AI","category":"Club operations","summary":"AI software and agents intended to improve operational decision-making across the club.","buyerNote":"An emerging enterprise deployment; buyers should seek specific live workflows and measured outcomes."},{"slug":"adobe-experience-cloud","vendor":"Adobe","product":"Experience Platform + GenStudio","category":"CRM & fan data","summary":"Content production, marketing personalisation and creative tooling powered by Adobe AI services.","buyerNote":"Relevant to global clubs operating a high-volume, multilingual content supply chain."},{"slug":"cisco-bernabeu","vendor":"Cisco","product":"ACI, SDA, Wi-Fi 7 + IP Fabric for Media","category":"Connectivity","summary":"Converged stadium networking, media distribution, security and data-centre infrastructure.","buyerNote":"A reference architecture for large, multi-purpose venues with demanding media operations."},{"slug":"softtek-digital-ecosystem","vendor":"Softtek","product":"Digital fan ecosystem","category":"Digital transformation","summary":"A scalable platform spanning the club app, website and Bernabéu digital experience.","buyerNote":"A case study in services-led modernisation of an interconnected club digital estate."},{"slug":"daktronics-halo","vendor":"Daktronics","product":"Halo displays + Show Control","category":"Stadium operations","summary":"A 360-degree LED halo, fascia displays and the software used to control stadium content.","buyerNote":"Relevant to clubs and venue operators evaluating large-format display and control systems."},{"slug":"dxc-digital-transformation","vendor":"DXC Technology","product":"Digital platform and data transformation","category":"Digital transformation","summary":"Digital product management, analytics engineering and a unified data platform for club operations and fan channels.","buyerNote":"Relevant to clubs seeking a long-term transformation partner across web, apps, analytics and enterprise data."},{"slug":"extremecloud-wifi","vendor":"Extreme Networks","product":"ExtremeCloud IQ + Wi-Fi 6","category":"Connectivity","summary":"Cloud-managed stadium wireless networking and analytics for supporter connectivity and digital matchday services.","buyerNote":"A stadium-scale reference for clubs assessing high-density wireless, operational visibility and fan analytics."},{"slug":"teamviewer-remote-connectivity","vendor":"TeamViewer","product":"Remote access and support","category":"Club operations","summary":"Remote device access and support used across media, IT operations and distributed club environments.","buyerNote":"Relevant to clubs supporting broadcast, venue and office systems that require secure remote operation."},{"slug":"fever-ticketing","vendor":"Fever","product":"Ticketing and experience platform","category":"Ticketing","summary":"Ticket sales, payments, recommendations and experience discovery for club facilities and events.","buyerNote":"Relevant where a club wants to combine facility ticketing with personalised entertainment and event discovery."},{"slug":"qloo-taste-ai","vendor":"Qloo","product":"Taste AI","category":"CRM & fan data","summary":"Cultural and preference intelligence used to segment audiences and inform personalised fan initiatives.","buyerNote":"An emerging option for clubs enriching first-party data with privacy-conscious cultural affinity signals."},{"slug":"salesforce-service-cloud","vendor":"Salesforce","product":"Service Cloud and CRM platform","category":"CRM & fan data","summary":"Member and supporter service infrastructure that joins identity, interactions and service cases across club channels.","buyerNote":"Relevant to clubs consolidating supporter service, membership, ticketing and commerce interactions around one profile."},{"slug":"sap-business-suite","vendor":"SAP","product":"Business Suite, Datasphere and Analytics Cloud","category":"Club operations","summary":"Integrated finance, HR, supply chain, data, analytics and customer operations across a large football enterprise.","buyerNote":"A broad enterprise reference for clubs replacing fragmented finance, people, commerce and data systems."},{"slug":"adobe-fan-experience","vendor":"Adobe","product":"Experience Cloud + Document Cloud","category":"CRM & fan data","summary":"Personalised digital fan experiences alongside electronic document and agreement workflows.","buyerNote":"Relevant to clubs combining content personalisation with digitised membership, employee and partner processes."},{"slug":"kagr-fan-data","vendor":"Kraft Analytics Group","product":"Fan data and analytics strategy","category":"CRM & fan data","summary":"A data and analytics programme intended to improve supporter understanding, engagement and revenue development.","buyerNote":"A services-and-data option for clubs building the operating model around fan intelligence, not only buying software."},{"slug":"iterpro-football-intelligence","vendor":"Iterpro","product":"Football Intelligence Platform + Player App","category":"Performance","summary":"Player, training and performance data management with direct communication between players and technical staff.","buyerNote":"Relevant to sporting departments seeking one workflow for planning, monitoring, communication and player data."},{"slug":"afinnaone-dipaas","vendor":"AfinnaOne","product":"DiPaaS","category":"Digital transformation","summary":"A digital platform-as-a-service used to support new telecommunications and digital services for supporters.","buyerNote":"A specialised reference for clubs exploring branded connectivity and telco-adjacent digital propositions."},{"slug":"lenovo-ai-infrastructure","vendor":"Lenovo","product":"AI-ready PCs, workstations, ThinkSmart and servers","category":"Club operations","summary":"AI-ready hardware for administration, coaching, data analysis and decision support across club sites.","buyerNote":"Relevant to clubs standardising the hardware layer required for local AI, analytics and hybrid collaboration."},{"slug":"oneandone-openran","vendor":"1&1","product":"OpenRAN 5G stadium network","category":"Connectivity","summary":"A 5G mobile network deployment at SIGNAL IDUNA PARK based on OpenRAN technology.","buyerNote":"A reference for clubs evaluating neutral-host mobile coverage and next-generation stadium connectivity."},{"slug":"workday-enterprise-cloud","vendor":"Workday","product":"Finance and HR enterprise cloud","category":"Club operations","summary":"Cloud applications supporting finance, people and talent-management workflows.","buyerNote":"Relevant to football organisations modernising finance and HR around a single enterprise platform."}],"clubs":[{"slug":"liverpool","name":"Liverpool FC","shortName":"Liverpool","country":"England","league":"Premier League","code":"LFC","color":"#b71928","accent":"#f2d8d9","summary":"A publicly documented stack spanning marketing automation, intelligent media storage, ticketing and digital transformation.","relationships":[{"technology":"sas-ci360-viya","scope":"Commercial marketing and supporter engagement","note":"The club said it would integrate both products for marketing automation, campaign management and data-led decisions.","evidenceTitle":"Liverpool FC welcomes SAS as global partner","evidenceUrl":"https://www.liverpoolfc.com/news","evidenceDate":"17 Dec 2025","lastVerified":"17 Dec 2025","evidence":"Confirmed","status":"Current"},{"technology":"wasabi-air","scope":"Club-wide media and content operations","note":"A 2026 renewal names Wasabi AiR and describes its role in storing, finding and publishing club content.","evidenceTitle":"Liverpool FC and Wasabi renew multi-year partnership","evidenceUrl":"https://www.liverpoolfc.com/news","evidenceDate":"27 May 2026","lastVerified":"27 May 2026","evidence":"Confirmed","status":"Current"},{"technology":"orion-digital-transformation","scope":"Digital fan experience and business operations","note":"A multi-year partnership covering digital transformation and sports-industry innovation.","evidenceTitle":"LFC welcomes Orion Innovation as digital transformation partner","evidenceUrl":"https://www.liverpoolfc.com/news","evidenceDate":"12 Dec 2023","lastVerified":"12 Dec 2023","evidence":"Confirmed","status":"Status unknown"},{"technology":"seatgeek-enterprise","scope":"Supporter ticket sales and distribution","note":"SeatGeek was selected to overhaul the club's ticket-buying journey and peak-sale performance.","evidenceTitle":"LFC teams up with SeatGeek to transform ticket buying","evidenceUrl":"https://www.liverpoolfc.com/news","evidenceDate":"5 Mar 2020","lastVerified":"5 Mar 2020","evidence":"Confirmed","status":"Status unknown"},{"technology":"acronis-cyber-protect","scope":"Business data, applications and remote-work deployment","note":"The club described Acronis protecting business systems and using Snap Deploy for remote-work enablement.","evidenceTitle":"How Acronis protects LFC's competitive edge","evidenceUrl":"https://www.liverpoolfc.com/news","evidenceDate":"4 Mar 2021","lastVerified":"4 Mar 2021","evidence":"Confirmed","status":"Historical"}]},{"slug":"manchester-city","name":"Manchester City FC","shortName":"Manchester City","country":"England","league":"Premier League","code":"MCI","color":"#6cabdd","accent":"#dceef7","summary":"An evidence-rich mix of supporter experience management, connected-stadium infrastructure and performance systems.","relationships":[{"technology":"qualtrics-xm","scope":"Matchday, hospitality and digital fan feedback","note":"Manchester City renewed the relationship after four years and described live use across matchday and partner measurement.","evidenceTitle":"Manchester City extends Qualtrics partnership","evidenceUrl":"https://www.mancity.com/news/club/qualtrics-partnership-extension-63843952","evidenceDate":"2025","lastVerified":"2025","evidence":"Confirmed","status":"Current"},{"technology":"cisco-networking","scope":"Etihad Stadium, campus and City Football Group connectivity","note":"The club said Cisco technology had supported stadium and campus operations since 2013.","evidenceTitle":"City Football Group announce Cisco partnership","evidenceUrl":"https://www.mancity.com/news/club-news/club-news/2019/october/man-city-cisco-partnership-announcement","evidenceDate":"23 Oct 2019","lastVerified":"23 Oct 2019","evidence":"Confirmed","status":"Status unknown"},{"technology":"sap-sports-one","scope":"Men's and women's team performance operations","note":"The club documented SAP Sports One and a bespoke Challenger Insights app used for tactical preparation.","evidenceTitle":"City and SAP bring technology to the dugout","evidenceUrl":"https://www.mancity.com/news/club-news/club-news/2018/december/man-city-sap-challenger-insights","evidenceDate":"14 Dec 2018","lastVerified":"14 Dec 2018","evidence":"Confirmed","status":"Historical"}]},{"slug":"tottenham-hotspur","name":"Tottenham Hotspur FC","shortName":"Tottenham","country":"England","league":"Premier League","code":"THFC","color":"#132257","accent":"#e1e7f3","summary":"A stadium-led technology stack with current CRM transformation, digital ticketing and high-density venue infrastructure.","relationships":[{"technology":"salesforce-data-cloud","scope":"Global fan CRM, marketing, sales and service","note":"The club names Salesforce Platform and Data Cloud as the foundation for integrated supporter data and AI.","evidenceTitle":"Club and Salesforce partner to enhance digital fan experience","evidenceUrl":"https://www.tottenhamhotspur.com/news/986224/club-and-salesforce-partner-to-enhance-digital-fan-experience-and-provide-employment-opportunities-for-young-people","evidenceDate":"9 Oct 2024","lastVerified":"9 Oct 2024","evidence":"Confirmed","status":"Current"},{"technology":"ticketmaster-sport","scope":"Primary ticketing and digital stadium access","note":"The club renewed an exclusive long-term partnership after deploying a fully digital ticketing journey.","evidenceTitle":"Club and Ticketmaster Sport launch new partnership","evidenceUrl":"https://www.tottenhamhotspur.com/news/991533/club-and-ticketmaster-sport-launch-new-partnership-to-drive-ticketing-technology-innovation","evidenceDate":"17 Feb 2021","lastVerified":"17 Feb 2021","evidence":"Confirmed","status":"Status unknown"},{"technology":"ticketmaster-virtual-venue","scope":"Online seat selection","note":"The 3D seat-preview product was integrated into the club's ticket purchase journey in 2022.","evidenceTitle":"Club launches Ticketmaster 3D Virtual Venue","evidenceUrl":"https://www.tottenhamhotspur.com/news/1009794/club-becomes-first-in-the-uk-to-launch-ticketmasters-3d-virtual-venue-technology","evidenceDate":"20 Jan 2022","lastVerified":"20 Jan 2022","evidence":"Confirmed","status":"Status unknown"},{"technology":"hpe-aruba","scope":"Tottenham Hotspur Stadium connectivity and data centre","note":"Aruba wireless and HPE infrastructure were selected for the connected stadium; a later HPE case study documents the deployment.","evidenceTitle":"HPE supports the technology vision for the new stadium","evidenceUrl":"https://www.tottenhamhotspur.com/news/1046643/hewlett-packard-enterprise-to-support-technology-vision-for-new-stadium","evidenceDate":"11 Jul 2017","lastVerified":"2024 case study","evidence":"Confirmed","status":"Current"},{"technology":"hp-stadium-hardware","scope":"Stadium retail and staff endpoints","note":"HP supplied point-of-sale systems, computers, printers and displays for the new stadium.","evidenceTitle":"HP to supply computer hardware for new stadium","evidenceUrl":"https://www.tottenhamhotspur.com/news/982227/hp-to-supply-computer-hardware-for-new-stadium","evidenceDate":"13 Aug 2018","lastVerified":"13 Aug 2018","evidence":"Confirmed","status":"Status unknown"}]},{"slug":"chelsea","name":"Chelsea FC","shortName":"Chelsea","country":"England","league":"Premier League","code":"CFC","color":"#034694","accent":"#dce8f6","summary":"A fast-changing stack with recent deployments across ticketing, customer data, AI operations and interactive content.","relationships":[{"technology":"ticketmaster-sport","scope":"Primary ticketing and digital stadium access","note":"Ticketmaster became the official ticketing platform for Chelsea's move to digital tickets in 2025/26.","evidenceTitle":"Chelsea Football Club partners with Ticketmaster","evidenceUrl":"https://www.chelseafc.com/en/news/article/chelsea-football-club-partners-with-ticketmaster","evidenceDate":"2025","lastVerified":"2026","evidence":"Confirmed","status":"Current"},{"technology":"twilio-segment","scope":"Men's and women's supporter data and personalisation","note":"Chelsea explicitly names Segment as the customer data platform for a unified view of fan interactions.","evidenceTitle":"Chelsea welcomes Twilio to support fan engagement strategy","evidenceUrl":"https://www.chelseafc.com/en/news/article/chelsea-welcomes-twilio-in-multi-year-partnership-to-support-fan-engagement","evidenceDate":"2025","lastVerified":"2025","evidence":"Confirmed","status":"Current"},{"technology":"tempus-fusionfeed","scope":"Official app, live content and football operations","note":"A seven-year agreement covers FusionFeed and Match View X across fan engagement and operational areas.","evidenceTitle":"Long-term partnership agreed with Tempus Ex","evidenceUrl":"https://www.chelseafc.com/en/news/article/long-term-partnership-agreed-with-tempus-ex","evidenceDate":"2023","lastVerified":"2023","evidence":"Confirmed","status":"Current"},{"technology":"fpt-transformation","scope":"Digital platforms, customer engagement and business operations","note":"Chelsea reported in 2025 that FPT solutions were being embedded across the club after a six-month roadmap process.","evidenceTitle":"Chelsea and FPT elevate and extend partnership","evidenceUrl":"https://www.chelseafc.com/en/news/article/chelsea-and-fpt-elevate-and-extend-partnership-to-principal-status","evidenceDate":"2025","lastVerified":"2025","evidence":"Confirmed","status":"Current"},{"technology":"ifs-industrial-ai","scope":"Club operations, performance and fan engagement","note":"A multi-year agreement announced IFS software and AI agents, though specific production workflows remain to be documented.","evidenceTitle":"Chelsea selects IFS as principal partner","evidenceUrl":"https://www.chelseafc.com/en/news/article/Chelsea-football-club-selects-ifs-as-principal-partner","evidenceDate":"2026","lastVerified":"2026","evidence":"Confirmed","status":"Current"}]},{"slug":"real-madrid","name":"Real Madrid CF","shortName":"Real Madrid","country":"Spain","league":"LaLiga","code":"RMA","color":"#1b3f8b","accent":"#f4e8b5","summary":"A highly documented digital and stadium stack spanning personalisation, media networking, fan platforms and venue displays.","relationships":[{"technology":"adobe-experience-cloud","scope":"Global content supply chain and fan personalisation","note":"The 2025 expansion names Experience Platform, GenStudio, Firefly Services and Adobe Express.","evidenceTitle":"Real Madrid and Adobe extend partnership","evidenceUrl":"https://www.realmadrid.com/en-US/news/club/sponsors/el-real-madrid-y-adobe-amplian-su-colaboracion-para-ofrecer-a-los-aficionados-experiencias-personalizadas-impulsadas-por-ia-25-11-2025","evidenceDate":"25 Nov 2025","lastVerified":"25 Nov 2025","evidence":"Confirmed","status":"Current"},{"technology":"cisco-bernabeu","scope":"Bernabéu stadium and Real Madrid City","note":"A 2025 renewal documents ACI, SDA, Wi-Fi 7, a 100 Gbps link and IP Fabric for Media.","evidenceTitle":"Real Madrid extends alliance with Cisco","evidenceUrl":"https://www.realmadrid.com/en-US/news/club/sponsors/el-real-madrid-amplia-su-alianza-con-cisco-como-socio-tecnologico-oficial-26-06-2025","evidenceDate":"26 Jun 2025","lastVerified":"26 Jun 2025","evidence":"Confirmed","status":"Current"},{"technology":"softtek-digital-ecosystem","scope":"Club app, website and Bernabéu digital products","note":"The alliance was renewed in 2025 after building a modular digital platform and fan ecosystem.","evidenceTitle":"Real Madrid and Softtek renew global digital alliance","evidenceUrl":"https://www.softtek.com/pt/news-releases/real-madrid-and-softtek-renew-their-global-digital-alliance","evidenceDate":"14 Oct 2025","lastVerified":"2026 case study","evidence":"Vendor-confirmed","status":"Current"},{"technology":"daktronics-halo","scope":"Santiago Bernabéu display and content control","note":"Daktronics supplied the 360-degree halo, fascia displays and Show Control production system.","evidenceTitle":"Daktronics becomes official Real Madrid sponsor","evidenceUrl":"https://www.realmadrid.com/en-US/news/club/sponsors/daktronics-become-new-official-real-madrid-sponsor","evidenceDate":"28 Apr 2022","lastVerified":"2025 vendor case study","evidence":"Confirmed","status":"Current"}]},{"slug":"manchester-united","name":"Manchester United FC","shortName":"Manchester United","country":"England","league":"Premier League","code":"MUFC","color":"#da291c","accent":"#f8df8b","summary":"A documented mix of digital transformation, stadium Wi-Fi analytics and remote operational support across club media and IT.","relationships":[{"technology":"dxc-digital-transformation","scope":"Club website, official app, analytics and enterprise data","note":"The multiyear programme covered Manchester United's digital presence and a data platform intended to aggregate information across the club.","evidenceTitle":"DXC and Manchester United announce multiyear technology partnership","evidenceUrl":"https://dxc.com/newsroom/07062022","evidenceDate":"6 Jul 2022","lastVerified":"6 Jul 2022","evidence":"Vendor-confirmed","status":"Status unknown"},{"technology":"extremecloud-wifi","scope":"Old Trafford supporter Wi-Fi and network analytics","note":"Extreme documented a completed Wi-Fi 6 rollout supporting mobile ticketing, rewards and future immersive matchday services.","evidenceTitle":"Manchester United unleashes advanced wireless for better fan experiences","evidenceUrl":"https://www.extremenetworks.com/resources/case-study/manchester-united-unleashes-fan-wifi","evidenceDate":"23 Oct 2023","lastVerified":"23 Oct 2023","evidence":"Vendor-confirmed","status":"Status unknown"},{"technology":"teamviewer-remote-connectivity","scope":"Remote IT, MUTV operations and matchday media","note":"The club and vendor describe TeamViewer use for remote device access, IT support, broadcast continuity and media workflows.","evidenceTitle":"Manchester United partners with TeamViewer for remote operations","evidenceUrl":"https://www.teamviewer.com/apac/success-stories/manchester-united/","evidenceDate":"2021","lastVerified":"2026 customer story","evidence":"Vendor-confirmed","status":"Current"}]},{"slug":"barcelona","name":"FC Barcelona","shortName":"Barcelona","country":"Spain","league":"LaLiga","code":"FCB","color":"#a50044","accent":"#f7d45d","summary":"A current stadium and fan-data stack spanning edge-to-cloud infrastructure, facility ticketing, cultural intelligence and member service CRM.","relationships":[{"technology":"hpe-aruba","scope":"Espai Barça edge connectivity, cloud and venue security","note":"The four-season agreement through June 2028 specifies HPE Aruba Networking and HPE GreenLake across the new facilities.","evidenceTitle":"FC Barcelona and HPE join forces for Espai Barça","evidenceUrl":"https://www.fcbarcelona.com/en/news/4036139/fc-barcelona-and-hewlett-packard-enterprise-join-forces-to-offer-fans-the-best-customised-espai-barca-experience","evidenceDate":"11 Jun 2024","lastVerified":"11 Jun 2024","evidence":"Confirmed","status":"Current"},{"technology":"fever-ticketing","scope":"Ticketing for club facilities, events and experiences","note":"Fever was appointed exclusive facility ticketing technology provider for five seasons through June 2030.","evidenceTitle":"FC Barcelona joins forces with Fever as exclusive ticketing provider","evidenceUrl":"https://www.fcbarcelona.com/en/club/news/4072059/fc-barcelona-join-forces-with-fever-as-exclusive-ticketing-provider-at-the-clubs-facilities","evidenceDate":"1 Aug 2024","lastVerified":"1 Aug 2024","evidence":"Confirmed","status":"Current"},{"technology":"qloo-taste-ai","scope":"Barça Vision audience intelligence and personalisation","note":"Qloo provides continuously updated cultural and preference insights for fan engagement, growth markets and commercial strategy.","evidenceTitle":"Barça Vision selects Qloo as official data provider","evidenceUrl":"https://www.fcbarcelona.com/en/news/4301059/barca-vision-selects-qloo-as-official-data-provider-to-boost-global-growth-through-artificial-intelligence/amp","evidenceDate":"3 Jul 2025","lastVerified":"3 Jul 2025","evidence":"Confirmed","status":"Current"},{"technology":"salesforce-service-cloud","scope":"Member contact centre, ticketing, e-commerce and membership service","note":"The club's 2024/25 annual report identifies Salesforce as the platform creating a single view of member interactions across service areas.","evidenceTitle":"FC Barcelona Annual Report 2024/25 — Technology Area","evidenceUrl":"https://www.fcbarcelona.com/fcbarcelona/document/2025/10/20/a50c257f-0ea4-4a92-b6b0-cacf189801fc/MEM_2024_25_ENG_web.pdf","evidenceDate":"2024/25 season","lastVerified":"2025 annual report","evidence":"Confirmed","status":"Current"}]},{"slug":"bayern-munich","name":"FC Bayern Munich","shortName":"Bayern Munich","country":"Germany","league":"Bundesliga","code":"FCB","color":"#dc052d","accent":"#dceafd","summary":"An enterprise-wide stack with integrated SAP operations, high-density Allianz Arena connectivity and Adobe fan-experience workflows.","relationships":[{"technology":"sap-business-suite","scope":"Finance, HR, merchandising, data, analytics and fan engagement","note":"SAP documents an integrated cloud landscape spanning ERP, Datasphere, Analytics Cloud, SuccessFactors, customer engagement and matchday commerce.","evidenceTitle":"FC Bayern: Powering champions with SAP Business Suite","evidenceUrl":"https://www.sap.com/about/customer-stories/fcbayern.html","evidenceDate":"2026 customer story","lastVerified":"2026","evidence":"Vendor-confirmed","status":"Current"},{"technology":"cisco-networking","scope":"Allianz Arena Wi-Fi, traffic, turnstiles and matchday operations","note":"The venue documents 1,500 Wi-Fi 6 access points, Catalyst infrastructure and operational uses including traffic and cashless transactions.","evidenceTitle":"Cisco named official Wi-Fi infrastructure partner of Allianz Arena","evidenceUrl":"https://allianz-arena.com/en/news/2024/08/cisco-named-official-wifi-infrastructure-partner-of-allianz-arena","evidenceDate":"20 Aug 2024","lastVerified":"20 Aug 2024","evidence":"Confirmed","status":"Current"},{"technology":"adobe-fan-experience","scope":"Personalised fan content and digital document workflows","note":"The long-term strategy placed Adobe enterprise applications at the core of fan engagement and used Acrobat Sign for membership and agreement processes.","evidenceTitle":"FC Bayern and Adobe partner to redefine fan experiences","evidenceUrl":"https://www.adobe.com/content/dam/cc/hk_en/newsroom/pdf/2022/FC_Bayern_and_Adobe_Partner_to_Redefine_Fan_Experiences-HK_EN_20220808.pdf","evidenceDate":"8 Aug 2022","lastVerified":"8 Aug 2022","evidence":"Vendor-confirmed","status":"Status unknown"}]},{"slug":"ac-milan","name":"AC Milan","shortName":"AC Milan","country":"Italy","league":"Serie A","code":"ACM","color":"#b51b32","accent":"#e9e9e9","summary":"A fan-data and digital-services stack with a current analytics initiative and clearly bounded historical performance technology evidence.","relationships":[{"technology":"kagr-fan-data","scope":"Consumer data strategy, supporter engagement and revenue insight","note":"AC Milan announced a comprehensive data and analytics initiative to deepen fan understanding and unlock new engagement and revenue opportunities.","evidenceTitle":"AC Milan partners with KAGR on fan data strategy","evidenceUrl":"https://www.acmilan.com/en/news/articles/sponsor/2024-07-24/ac-milan-partners-with-kraft-analytics-group-kagr-to-pioneer-fan-experience-with-new-fan-data-strategy-initiative","evidenceDate":"24 Jul 2024","lastVerified":"24 Jul 2024","evidence":"Confirmed","status":"Status unknown"},{"technology":"afinnaone-dipaas","scope":"Supporter telecommunications and digital services","note":"The club said AfinnaOne would provide its DiPaaS platform to support entry into telecommunications and new fan services.","evidenceTitle":"AfinnaOne becomes AC Milan telco partner","evidenceUrl":"https://www.acmilan.com/en/news/articles/sponsor/2023-03-30/afinnaone-is-ac-milan-s-new-telco-partner","evidenceDate":"30 Mar 2023","lastVerified":"30 Mar 2023","evidence":"Confirmed","status":"Status unknown"},{"technology":"iterpro-football-intelligence","scope":"Player data, training schedules and technical-staff communication","note":"AC Milan documented continued platform use and a Player App deployment under a contract explicitly running until July 2022.","evidenceTitle":"AC Milan and Iterpro moving forward together","evidenceUrl":"https://www.acmilan.com/en/news/articles/sponsor/2020-04-29/ac-milan-and-iterpro-moving-forward-together","evidenceDate":"29 Apr 2020","lastVerified":"29 Apr 2020","evidence":"Confirmed","status":"Historical"}]},{"slug":"borussia-dortmund","name":"Borussia Dortmund","shortName":"Dortmund","country":"Germany","league":"Bundesliga","code":"BVB","color":"#fdeb00","accent":"#111111","summary":"A mixed current and historical record spanning AI-ready infrastructure, supporter CRM, enterprise HR and OpenRAN stadium connectivity.","relationships":[{"technology":"lenovo-ai-infrastructure","scope":"Headquarters, stadium, administration and coaching","note":"The 2026 partnership specifies AI-ready PCs, workstations, ThinkSmart systems and servers for analytics and operational decision-making.","evidenceTitle":"Lenovo becomes BVB's official AI Innovation Partner","evidenceUrl":"https://www.bvb.de/de/en/news/news-overview/news.html/2026/1/16/Global-technology-company-Lenovo-becomes-BVBs-official-AI-Innovation-Partner.html","evidenceDate":"16 Jan 2026","lastVerified":"16 Jan 2026","evidence":"Confirmed","status":"Current"},{"technology":"salesforce-service-cloud","scope":"Supporter service, master data and cross-channel CRM","note":"BVB's sustainability reporting documented migration to Salesforce Service Cloud to connect ticketing, merchandising and supporter enquiries.","evidenceTitle":"Borussia Dortmund Sustainability Report 2020/21","evidenceUrl":"https://verantwortung.bvb.de/2023/wp-content/uploads/2021/11/EN_BVB-Buch-gesamt-2021.pdf","evidenceDate":"2020/21 season","lastVerified":"2021 report","evidence":"Confirmed","status":"Status unknown"},{"technology":"oneandone-openran","scope":"SIGNAL IDUNA PARK mobile connectivity","note":"At the end of the sponsorship, BVB specifically confirmed that 1&1 had installed the stadium's OpenRAN-based 5G network.","evidenceTitle":"Borussia Dortmund and 1&1 mark conclusion of partnership","evidenceUrl":"https://www.bvb.de/de/en/news/news-overview/news.html/2025/5/26/Borussia-Dortmund-and-11-say-thank-you-as-five-year-Bundesliga-sponsorship-draws-to-a-close.html","evidenceDate":"26 May 2025","lastVerified":"26 May 2025","evidence":"Confirmed","status":"Status unknown"},{"technology":"workday-enterprise-cloud","scope":"Finance and human resources","note":"The announced finance and HR cloud partnership ran through the end of the 2023/24 season and is therefore treated as historical.","evidenceTitle":"Borussia Dortmund announces partnership with Workday","evidenceUrl":"https://www.bvb.de/de/en/news/news-overview/news.html/eng/News/Overview/Borussia-Dortmund-announces-new-partnership-with-Workday.html","evidenceDate":"2022","lastVerified":"2023/24 annual report","evidence":"Confirmed","status":"Historical"}]}]}