RMA

Spain · LaLiga

Real Madrid CF technology stack

A highly documented digital and stadium stack spanning personalisation, media networking, fan platforms and venue displays.

4 documented4 current4 categoriesPublic record coverage basis

Documented stack

Products and partners

This is not presented as the club's complete internal stack. It is the sourced public record available as of August 2026.

01
CRM & fan dataCurrent

Adobe

Experience Platform + GenStudio

The 2025 expansion names Experience Platform, GenStudio, Firefly Services and Adobe Express.

Scope
Global content supply chain and fan personalisation
Evidence
Confirmed
Published
25 Nov 2025
Last verified
25 Nov 2025
Open source ↗
02
ConnectivityCurrent

Cisco

ACI, SDA, Wi-Fi 7 + IP Fabric for Media

A 2025 renewal documents ACI, SDA, Wi-Fi 7, a 100 Gbps link and IP Fabric for Media.

Scope
Bernabéu stadium and Real Madrid City
Evidence
Confirmed
Published
26 Jun 2025
Last verified
26 Jun 2025
Open source ↗
03
Digital transformationCurrent

Softtek

Digital fan ecosystem

The alliance was renewed in 2025 after building a modular digital platform and fan ecosystem.

Scope
Club app, website and Bernabéu digital products
Evidence
Vendor-confirmed
Published
14 Oct 2025
Last verified
2026 case study
Open source ↗
04
Stadium operationsCurrent

Daktronics

Halo displays + Show Control

Daktronics supplied the 360-degree halo, fascia displays and Show Control production system.

Scope
Santiago Bernabéu display and content control
Evidence
Confirmed
Published
28 Apr 2022
Last verified
2025 vendor case study
Open source ↗

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