CRM & fan data

Kraft Analytics Group

Fan data and analytics strategy

A data and analytics programme intended to improve supporter understanding, engagement and revenue development.

Buyer note

A services-and-data option for clubs building the operating model around fan intelligence, not only buying software.

Deployment evidence

1 evidenced relationship across the 10-club research set.

AC Milan announced a comprehensive data and analytics initiative to deepen fan understanding and unlock new engagement and revenue opportunities.