England · Premier League
A stadium-led technology stack with current CRM transformation, digital ticketing and high-density venue infrastructure.
Documented stack
This is not presented as the club's complete internal stack. It is the sourced public record available as of August 2026.
The club names Salesforce Platform and Data Cloud as the foundation for integrated supporter data and AI.
The club renewed an exclusive long-term partnership after deploying a fully digital ticketing journey.
The 3D seat-preview product was integrated into the club's ticket purchase journey in 2022.
Aruba wireless and HPE infrastructure were selected for the connected stadium; a later HPE case study documents the deployment.
HP supplied point-of-sale systems, computers, printers and displays for the new stadium.
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