{"meta":{"canonical":"https://footballbusinessdesk.com/tech","methodology":"https://footballbusinessdesk.com/about#evidence","dateModified":"2026-08-31","totalRelationships":39,"resultCount":8,"filters":{"club":null,"category":null,"status":null,"q":"ticketing"}},"data":[{"club":{"slug":"liverpool","name":"Liverpool FC","country":"England","league":"Premier League","url":"https://footballbusinessdesk.com/tech/clubs/liverpool"},"technology":{"slug":"seatgeek-enterprise","vendor":"SeatGeek","product":"SeatGeek Enterprise","category":"Ticketing","summary":"Enterprise ticketing infrastructure for sales, distribution and supporter access.","buyerNote":"Relevant to high-demand clubs evaluating primary ticketing and peak-sale resilience.","url":"https://footballbusinessdesk.com/tech/technologies/seatgeek-enterprise"},"relationship":{"technology":"seatgeek-enterprise","scope":"Supporter ticket sales and distribution","note":"SeatGeek was selected to overhaul the club's ticket-buying journey and peak-sale performance.","evidenceTitle":"LFC teams up with SeatGeek to transform ticket buying","evidenceUrl":"https://www.liverpoolfc.com/news","evidenceDate":"5 Mar 2020","lastVerified":"5 Mar 2020","evidence":"Confirmed","status":"Status unknown"}},{"club":{"slug":"tottenham-hotspur","name":"Tottenham Hotspur FC","country":"England","league":"Premier League","url":"https://footballbusinessdesk.com/tech/clubs/tottenham-hotspur"},"technology":{"slug":"ticketmaster-sport","vendor":"Ticketmaster Sport","product":"Ticketing platform","category":"Ticketing","summary":"Primary digital ticketing, distribution and stadium-access workflows.","buyerNote":"A major enterprise option with evidence across multiple elite football clubs.","url":"https://footballbusinessdesk.com/tech/technologies/ticketmaster-sport"},"relationship":{"technology":"ticketmaster-sport","scope":"Primary ticketing and digital stadium access","note":"The club renewed an exclusive long-term partnership after deploying a fully digital ticketing journey.","evidenceTitle":"Club and Ticketmaster Sport launch new partnership","evidenceUrl":"https://www.tottenhamhotspur.com/news/991533/club-and-ticketmaster-sport-launch-new-partnership-to-drive-ticketing-technology-innovation","evidenceDate":"17 Feb 2021","lastVerified":"17 Feb 2021","evidence":"Confirmed","status":"Status unknown"}},{"club":{"slug":"tottenham-hotspur","name":"Tottenham Hotspur FC","country":"England","league":"Premier League","url":"https://footballbusinessdesk.com/tech/clubs/tottenham-hotspur"},"technology":{"slug":"ticketmaster-virtual-venue","vendor":"Ticketmaster Sport","product":"3D Virtual Venue","category":"Ticketing","summary":"Interactive, three-dimensional seat previews integrated into the ticket purchase journey.","buyerNote":"An add-on consideration for venues with varied seating, premium areas and sightline complexity.","url":"https://footballbusinessdesk.com/tech/technologies/ticketmaster-virtual-venue"},"relationship":{"technology":"ticketmaster-virtual-venue","scope":"Online seat selection","note":"The 3D seat-preview product was integrated into the club's ticket purchase journey in 2022.","evidenceTitle":"Club launches Ticketmaster 3D Virtual Venue","evidenceUrl":"https://www.tottenhamhotspur.com/news/1009794/club-becomes-first-in-the-uk-to-launch-ticketmasters-3d-virtual-venue-technology","evidenceDate":"20 Jan 2022","lastVerified":"20 Jan 2022","evidence":"Confirmed","status":"Status unknown"}},{"club":{"slug":"chelsea","name":"Chelsea FC","country":"England","league":"Premier League","url":"https://footballbusinessdesk.com/tech/clubs/chelsea"},"technology":{"slug":"ticketmaster-sport","vendor":"Ticketmaster Sport","product":"Ticketing platform","category":"Ticketing","summary":"Primary digital ticketing, distribution and stadium-access workflows.","buyerNote":"A major enterprise option with evidence across multiple elite football clubs.","url":"https://footballbusinessdesk.com/tech/technologies/ticketmaster-sport"},"relationship":{"technology":"ticketmaster-sport","scope":"Primary ticketing and digital stadium access","note":"Ticketmaster became the official ticketing platform for Chelsea's move to digital tickets in 2025/26.","evidenceTitle":"Chelsea Football Club partners with Ticketmaster","evidenceUrl":"https://www.chelseafc.com/en/news/article/chelsea-football-club-partners-with-ticketmaster","evidenceDate":"2025","lastVerified":"2026","evidence":"Confirmed","status":"Current"}},{"club":{"slug":"manchester-united","name":"Manchester United FC","country":"England","league":"Premier League","url":"https://footballbusinessdesk.com/tech/clubs/manchester-united"},"technology":{"slug":"extremecloud-wifi","vendor":"Extreme Networks","product":"ExtremeCloud IQ + Wi-Fi 6","category":"Connectivity","summary":"Cloud-managed stadium wireless networking and analytics for supporter connectivity and digital matchday services.","buyerNote":"A stadium-scale reference for clubs assessing high-density wireless, operational visibility and fan analytics.","url":"https://footballbusinessdesk.com/tech/technologies/extremecloud-wifi"},"relationship":{"technology":"extremecloud-wifi","scope":"Old Trafford supporter Wi-Fi and network analytics","note":"Extreme documented a completed Wi-Fi 6 rollout supporting mobile ticketing, rewards and future immersive matchday services.","evidenceTitle":"Manchester United unleashes advanced wireless for better fan experiences","evidenceUrl":"https://www.extremenetworks.com/resources/case-study/manchester-united-unleashes-fan-wifi","evidenceDate":"23 Oct 2023","lastVerified":"23 Oct 2023","evidence":"Vendor-confirmed","status":"Status unknown"}},{"club":{"slug":"barcelona","name":"FC Barcelona","country":"Spain","league":"LaLiga","url":"https://footballbusinessdesk.com/tech/clubs/barcelona"},"technology":{"slug":"fever-ticketing","vendor":"Fever","product":"Ticketing and experience platform","category":"Ticketing","summary":"Ticket sales, payments, recommendations and experience discovery for club facilities and events.","buyerNote":"Relevant where a club wants to combine facility ticketing with personalised entertainment and event discovery.","url":"https://footballbusinessdesk.com/tech/technologies/fever-ticketing"},"relationship":{"technology":"fever-ticketing","scope":"Ticketing for club facilities, events and experiences","note":"Fever was appointed exclusive facility ticketing technology provider for five seasons through June 2030.","evidenceTitle":"FC Barcelona joins forces with Fever as exclusive ticketing provider","evidenceUrl":"https://www.fcbarcelona.com/en/club/news/4072059/fc-barcelona-join-forces-with-fever-as-exclusive-ticketing-provider-at-the-clubs-facilities","evidenceDate":"1 Aug 2024","lastVerified":"1 Aug 2024","evidence":"Confirmed","status":"Current"}},{"club":{"slug":"barcelona","name":"FC Barcelona","country":"Spain","league":"LaLiga","url":"https://footballbusinessdesk.com/tech/clubs/barcelona"},"technology":{"slug":"salesforce-service-cloud","vendor":"Salesforce","product":"Service Cloud and CRM platform","category":"CRM & fan data","summary":"Member and supporter service infrastructure that joins identity, interactions and service cases across club channels.","buyerNote":"Relevant to clubs consolidating supporter service, membership, ticketing and commerce interactions around one profile.","url":"https://footballbusinessdesk.com/tech/technologies/salesforce-service-cloud"},"relationship":{"technology":"salesforce-service-cloud","scope":"Member contact centre, ticketing, e-commerce and membership service","note":"The club's 2024/25 annual report identifies Salesforce as the platform creating a single view of member interactions across service areas.","evidenceTitle":"FC Barcelona Annual Report 2024/25 — Technology Area","evidenceUrl":"https://www.fcbarcelona.com/fcbarcelona/document/2025/10/20/a50c257f-0ea4-4a92-b6b0-cacf189801fc/MEM_2024_25_ENG_web.pdf","evidenceDate":"2024/25 season","lastVerified":"2025 annual report","evidence":"Confirmed","status":"Current"}},{"club":{"slug":"borussia-dortmund","name":"Borussia Dortmund","country":"Germany","league":"Bundesliga","url":"https://footballbusinessdesk.com/tech/clubs/borussia-dortmund"},"technology":{"slug":"salesforce-service-cloud","vendor":"Salesforce","product":"Service Cloud and CRM platform","category":"CRM & fan data","summary":"Member and supporter service infrastructure that joins identity, interactions and service cases across club channels.","buyerNote":"Relevant to clubs consolidating supporter service, membership, ticketing and commerce interactions around one profile.","url":"https://footballbusinessdesk.com/tech/technologies/salesforce-service-cloud"},"relationship":{"technology":"salesforce-service-cloud","scope":"Supporter service, master data and cross-channel CRM","note":"BVB's sustainability reporting documented migration to Salesforce Service Cloud to connect ticketing, merchandising and supporter enquiries.","evidenceTitle":"Borussia Dortmund Sustainability Report 2020/21","evidenceUrl":"https://verantwortung.bvb.de/2023/wp-content/uploads/2021/11/EN_BVB-Buch-gesamt-2021.pdf","evidenceDate":"2020/21 season","lastVerified":"2021 report","evidence":"Confirmed","status":"Status unknown"}}]}