{"meta":{"canonical":"https://footballbusinessdesk.com/tech/clubs/barcelona","methodology":"https://footballbusinessdesk.com/about#evidence","dateModified":"2026-08-31"},"data":{"slug":"barcelona","name":"FC Barcelona","shortName":"Barcelona","country":"Spain","league":"LaLiga","code":"FCB","color":"#a50044","accent":"#f7d45d","summary":"A current stadium and fan-data stack spanning edge-to-cloud infrastructure, facility ticketing, cultural intelligence and member service CRM.","relationships":[{"technology":{"slug":"hpe-aruba","vendor":"Hewlett Packard Enterprise","product":"Aruba networking + HPE infrastructure","category":"Connectivity","summary":"Wireless, core networking and data-centre infrastructure supporting a connected stadium.","buyerNote":"A stadium-scale reference for clubs planning high-density connectivity from the ground up."},"scope":"Espai Barça edge connectivity, cloud and venue security","note":"The four-season agreement through June 2028 specifies HPE Aruba Networking and HPE GreenLake across the new facilities.","evidenceTitle":"FC Barcelona and HPE join forces for Espai Barça","evidenceUrl":"https://www.fcbarcelona.com/en/news/4036139/fc-barcelona-and-hewlett-packard-enterprise-join-forces-to-offer-fans-the-best-customised-espai-barca-experience","evidenceDate":"11 Jun 2024","lastVerified":"11 Jun 2024","evidence":"Confirmed","status":"Current"},{"technology":{"slug":"fever-ticketing","vendor":"Fever","product":"Ticketing and experience platform","category":"Ticketing","summary":"Ticket sales, payments, recommendations and experience discovery for club facilities and events.","buyerNote":"Relevant where a club wants to combine facility ticketing with personalised entertainment and event discovery."},"scope":"Ticketing for club facilities, events and experiences","note":"Fever was appointed exclusive facility ticketing technology provider for five seasons through June 2030.","evidenceTitle":"FC Barcelona joins forces with Fever as exclusive ticketing provider","evidenceUrl":"https://www.fcbarcelona.com/en/club/news/4072059/fc-barcelona-join-forces-with-fever-as-exclusive-ticketing-provider-at-the-clubs-facilities","evidenceDate":"1 Aug 2024","lastVerified":"1 Aug 2024","evidence":"Confirmed","status":"Current"},{"technology":{"slug":"qloo-taste-ai","vendor":"Qloo","product":"Taste AI","category":"CRM & fan data","summary":"Cultural and preference intelligence used to segment audiences and inform personalised fan initiatives.","buyerNote":"An emerging option for clubs enriching first-party data with privacy-conscious cultural affinity signals."},"scope":"Barça Vision audience intelligence and personalisation","note":"Qloo provides continuously updated cultural and preference insights for fan engagement, growth markets and commercial strategy.","evidenceTitle":"Barça Vision selects Qloo as official data provider","evidenceUrl":"https://www.fcbarcelona.com/en/news/4301059/barca-vision-selects-qloo-as-official-data-provider-to-boost-global-growth-through-artificial-intelligence/amp","evidenceDate":"3 Jul 2025","lastVerified":"3 Jul 2025","evidence":"Confirmed","status":"Current"},{"technology":{"slug":"salesforce-service-cloud","vendor":"Salesforce","product":"Service Cloud and CRM platform","category":"CRM & fan data","summary":"Member and supporter service infrastructure that joins identity, interactions and service cases across club channels.","buyerNote":"Relevant to clubs consolidating supporter service, membership, ticketing and commerce interactions around one profile."},"scope":"Member contact centre, ticketing, e-commerce and membership service","note":"The club's 2024/25 annual report identifies Salesforce as the platform creating a single view of member interactions across service areas.","evidenceTitle":"FC Barcelona Annual Report 2024/25 — Technology Area","evidenceUrl":"https://www.fcbarcelona.com/fcbarcelona/document/2025/10/20/a50c257f-0ea4-4a92-b6b0-cacf189801fc/MEM_2024_25_ENG_web.pdf","evidenceDate":"2024/25 season","lastVerified":"2025 annual report","evidence":"Confirmed","status":"Current"}]}}